How Dig Dig Got Its Name

How Dig Dig got its name: Clark, the inspiration for Dig Dig

How Dig Dig got its name started with my first grandson, Clark. 

Clark was a COVID baby, and like a lot of kids his age, he was a little behind socially. He didn’t say much. But one thing was clear — he loved construction. Excavators especially. 

Whenever Clark saw one — on a jobsite, in a book, or as a toy — his face would light up. He had one word for it. Actually, two. 

“Dig dig!” 

That was his thing. Simple. Joyful. Full of meaning. 

Spending time with Clark, playing and watching him light up over something so basic and hands-on, stuck with me. It reminded me how powerful real play can be — the kind that doesn’t need screens, flashing lights or complicated instructions. Just movement, imagination, and a little sand. 

That small moment became the beginning and how Dig Dig got its name. 

Built by Our Family for Yours

Dig Dig is a locally owned, family-owned indoor play place in Fishers, Indiana, built by our  family for yours. However, Dig Dig was not created from a franchise template or copied from another play concept. Our family built it around a simple idea: kids need room to explore, build,  imagine, and play at their own pace.

Founder Billy Lomax created Dig Dig after retiring from a 40-year career managing trucking operations. His son, Justin, runs the store and keeps the day-to-day experience moving smoothly for families. Victoria helps tell the Dig Dig story through marketing and content. Jennifer helps shape the look and feel of the store so it stays clean, calm, and welcoming.

And Clark?

Clark started it all.

Clark is the reason Dig Dig exists.

The Lomax family, owners of Dig Dig for Kids indoor sandbox in Fishers, Indiana.
Meet the Dig Dig family! Billy Lomax with his grandson, Clark, the inspiration for Dig Dig for Kids indoor sandbox in Fishers, Indiana.

A Different Kind of Indoor Play

We built Dig Dig to feel different from loud, chaotic play places. Our construction-themed indoor play space is designed for toddlers and young kids who love trucks, sand, building, and hands-on discovery.

Instead, the sandbox is calm, open, and thoughtfully designed. Kids can dig, dump, scoop, build, and imagine without being rushed from one flashing attraction to another. For many families, that quieter pace is what makes Dig Dig special.

At Dig Dig, play is simple on purpose. It gives kids space to be creative, confident, and curious while giving families a place that feels comfortable, clean, and easy to enjoy.

Built, Tested, and Improved at Dig Dig
Dig Dig was not built from a standard indoor play template. We created, tested, and improved many of the toys and play systems inside our own sandbox.

That includes the SandMaster, Hopper, shovels, sand tables, and custom molds. Each one came from watching how kids actually play and asking a simple question: how can we make this better?

Today, we are making some of those Dig Dig-created products available for other indoor play spaces, sensory rooms, and construction-themed play businesses.

What started as equipment built for our own store is becoming something larger.

child using SandMaster 440

Dig Dig is still growing, building, testing, and learning.

Follow along as we share new ideas, behind-the-scenes projects, construction-themed play, store updates, blog stories, and videos from the Dig Dig journey.

You can follow Dig Dig on Facebook, Instagram, and YouTube, or read stories from behind the sandbox on the Dig Dig blog.

That is how Dig Dig got its name — from a small child, a big imagination, and two simple words.